About the concept

“Yum Moments encapsulates the essence of shared experiences, transcending boundaries, uniting strangers, family, and friends. It's a celebration of life's delightful moments, from savouring Californian wines to orchestrating milestone celebrations with loved ones, indulging in Sunday pancakes, or embarking on gastronomic adventures. More than an experience, it's a lifestyle—an ephemeral expression shaping our world.

This contemporary platform embraces the art of food styling, architectural-inspired food photography, and documents gastronomic journeys through neuro-gastronomic approach to various cuisines. Through modern storytelling, it elevates the cultural and culinary allure of diverse flavour palettes, connecting globally through digital media and social platforms.

Led by visionary Madiha Turshin, a renowned writer, experimental chef, and creative director, Yum Moments invites you on a remarkable voyage, immersing you in tantalizing flavours, captivating visuals, and unforgettable experiences, awakening your senses and igniting your passion for culinary exploration.”